Als Übersetzer können Sie problemlos von Zuhause arbeiten. Denn im Unterschied zum Dolmetscher übersetzen Sie nur schriftlich. Die Berufsbezeichnung ist nicht geschützt. Trotzdem stellt die Arbeit hohe Anforderungen. Sie brauchen dafür nicht nur gute Kenntnisse der jeweiligen Fremdsprache und der kulturellen Besonderheiten des Landes, sondern müssen auch die Feinheiten der Muttersprache beherrschen. Weiterhin sind Fachkenntnisse erforderlich, wenn die Texte Spezialthemen behandeln.

Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
Today, 41% of B2B marketers focus on content tied to the buying journey of a customer, yet many businesses fail to produce personalized content dedicated to each stage of the buying cycle. Personalized messaging doesn’t just mean targeting by demographic or filmographic criteria, it means proactively producing content that is suitable for each stage of the buyer’s journey. Eighty-five percent of consumers trust solutions that take the time to walk them through various paths toward decisions rather than just attempting to make that choice for them. This type of content shows consumers that you acknowledge and value their ability to evaluate and make decisions for themselves. 

Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing, PPC, or trade show marketing that deliver names and email addresses in mere minutes. Often, content marketing is used when businesses realize those programs are either ineffective, too expensive, not scalable, or all of the above. Here's what I mean, using the "infographic generator" example above for demonstrations.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
Lead generation is vital to growing a healthy business. Successful lead gen is equal parts art, science, and perseverance: There’s an art to generating and nurturing leads, plenty of science powering automated lead management tools, and a healthy dose of perseverance involved all along the way. A mere 2% of sales are made on first contact, and most sales only come after a lengthy nurturing process. The need for quality leads — and tools to help you nurture and manage them — is real.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
A good amount of marketing on the internet can be done for free, but sometimes it's worth spending some money on effective and professional looking options. For example, although you can get free web hosting, it's not recommended. Ideally, you should pay for web hosting to make sure that your website doesn't experience downtime, as well as a professional domain name. Fortunately, you can buy both for less than $100 a year.

Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[22][23] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]


Lead management is a combination of several things. First you need the right tool to store your leads. There’s no point generating a torrent of leads if you can’t view them all, with context, in one place. And then you need to nurture every lead before they can be convinced about doing business with you. Finally, you’ve got to be able to rank your leads—based on how much (or how little) they engage with your business—so you can reach out to the hottest leads first.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[41]
Achten Sie bei einer hauptberuflichen selbstständigen Tätigkeit darauf, für unterschiedliche Auftraggeber zu arbeiten. Ansonsten fallen Sie schnell in die Kategorie der Scheinselbständigkeit, was für Sie und Ihren Auftraggeber nachhaltig Konsequenzen haben kann. Wenn Sie hauptberuflich im öffentlichen Dienst tätig sind, müssen Sie Ihren Arbeitgeber vorab über die Aufnahme eines Nebenjobs informieren – dies empfiehlt sich aber auch bei allen anderen Arbeitgebern, ist hier jedoch abhängig von den Vereinbarungen in Ihrem Arbeitsvertrag.
Marketing, of course, is key. People have to know about your revolutionary new coffee maker (or coffee delivery service, or whatever you’re selling) before they can buy it. A go-to marketing strategy in the digital age is to meet your customers where they are — on the internet. Building a great website for your company is a good place to start. From there you can use social media, blogging platforms, and email campaigns to drive traffic back to your site.
When an MQL displays sales-ready behavior, like requesting for a demo or signing up for a free trial, they become a sales qualified lead. These leads are usually handed over by the sales team to an Account Executive (AE). SQLs are close to making a purchasing decision, so the quicker the AE acts, the higher their chances of conversion. A good way to identify an SQL is by applying the BANT framework—do they have the Budget, Authority, Need and Timeframe to buy from you?
How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Texter/-innen verfassen Texte für Online-Magazine, Online-Shops, Blogs, Firmenwebseiten oder man schreibt als Ghostwriter komplette Bücher und eBooks nach Vorgaben der Auftraggeber. Bei diesem Job spezialisierst du dich am besten auf Themen, für die du dich auch privat interessierst oder mit denen du dich bereits beruflich gut auseinandergesetzt hast. Bei Themen, die einen selbst interessieren, wird man sich automatisch immer weiterbilden und das Wissen aufstocken. Dadurch wird der Rechercheaufwand als Texter geringer und die Verdienstmöglichkeiten sind besser.
SEO ist die Abkürzung für Search Engine Optimization. Es geht bei diesem Job also um die Suchmaschinenoptimierung: SEO-Manager stellen Webseiten so auf, dass sie von Suchmaschinen besser erfasst werden. Dadurch erhalten die Webseiten ein möglichst optimales Ranking und werden von Internet-Nutzern in den Tiefen des World Wide Web schneller gefunden.
Today, enterprises trying to meet the growing customer and employee demand for WiFi networking while working to reduce the burden on in-house IT personnel require a fully managed solution that offers the benefits of superior network visibility and data intelligence. Managed WiFi is a scalable, end-to-end wireless networking solution that enables you to provide seamless WiFi Internet … Continue Reading...
In diesem Bereich dominiert die freie Mitarbeit. Es sind aber auch Angestelltenverhältnisse bei Verlagen, Werbeagenturen oder Textservice-Unternehmen möglich, die das Arbeiten von Zuhause erlauben. Freiberufler finden Aufträge über ihre eigene Website oder Vermittlungsportale wie texterjobboerse.de. Eine Alternative sind Portale wie content.de oder textbroker.de, die gegen eine Provision einen großen Teil des organisatorischen Aufwands wie Kundenakquise und Abrechnung übernehmen.

Besonders gefragt für Produkttests sind klar abgrenzbare Zielgruppen z.B. Studenten oder Hausfrauen. Wer sich für die Heimarbeit als Produkttester interessiert, der meldet sich am besten bei entsprechenden Portalen online an oder wendet sich direkt an die Unternehmen selbst. Dort findet man auch die entsprechenden Informationen zum Ablauf der Produkttests und der jeweiligen Vergütung.
Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
Sekretäre oder Assistenten sind oft wichtiger Bestandteil des Büromanagements. Ihre Aufgaben müssen sie dank des Internets aber nicht zwingend im Büro erledigen. Virtuelle Sekretäre und Assistenten übernehmen typische Sekretariats- und im Falle des Assistenten auch buchhalterische Aufgaben von Zuhause aus war. Potenzielle Arbeitgeber, die Unterstützung in Sachen (Büro-) Management brauchen, sind:
Eine weitere Möglichkeit für das Arbeiten von Zuhause, die sich als Nebenverdienst eignet, ist der Test von Produkten. Das geht zum Beispiel über Pinecone. Grundsätzlich sind aber bezahlte Tests eher selten. Dafür können Sie sich beispielsweise bei mysterypanel.de anmelden, wo Sie für geeignete Tests ausgewählt werden. Bei den meisten anderen Portalen geht es jedoch um die Bewertung von gekauften Produkten, wofür Sie Gutscheine oder Prämienpunkte erhalten.

The inbound method attracts leads using online content. You create a website, or you write a blog, and you optimize it for online search through SEO (search engine optimization) techniques. This means the content has the appropriate keywords and answers the questions your target audience is asking. When your content is easily discoverable and begins to engage your readers, they become your leads. Depending on how you interact with them from then on, they can become your customers too.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Get Started

At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who online says they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.[5]
Möglichkeiten für Heimarbeit gibt es heute einige, verglichen mit früher sogar wirklich vielfältig. Kommt oftmals da vor allem darauf an, ob man wirklich gut in seinem Bereich ist oder aber auch wirklich sympathisch wirkt. Affiliates können dann eine gute Gelegenheit sein, wie deine Fans dir auch etwas zurück geben können (habe bei meiner kleinen, feinen Gesundheitsseite da auch sehr gute Erfahrungen mit Plantocaps Partnerprogramm und einem Fitnessportal gemacht in der Hinsicht) – du musst aber auch ehrlich sein und das persönlich unterstützen können, was da auch angeboten wird. Wenn das passen sollte, kann man auch langfristig ein wenig dazuverdienen. Qualität steht aber über allen und die muss man auch selbst zeigen.
Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales.  Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you. To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.
Ein Stundensatz von 50 bis 70 Euro ist für einen Grafikdesigner durchaus realistisch. Je nach Berufserfahrung kann dieser auch höher liegen. Ein entsprechendes Online-Portfolio kann potenzielle Auftraggeber zusätzlich überzeugen. Aufgaben aus dem Bereich Webdesign können ebenfalls von Grafikdesignern übernommen werden, regelmäßig kümmern sich aber Programmierer um solche Aufträge. 
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 
Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.

Bezahlt wird man ähnlich wie ein Texter entweder in Cent pro Wort oder Euro per Zeile. Das Honorar ist außerdem abhängig davon, welche Sprache man übersetzt. Besonders gefragt und gut entlohnt sind vor allem ausgefallenere Sprache aus dem asiatischen und arabischen Raum. Neben Börsen speziell für Übersetzer werden viele Übersetzungsaufträge auch über Jobportale vergeben. 

Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions. Traditional measures of volume include number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.


Hierbei handelt es sich um die Übernahme von Sekretariatsarbeiten, für die keine Präsenz notwendig ist. Unternehmen nutzen diese Möglichkeit gern in Spitzenzeiten oder zur Überbrückung von Urlaubsphasen. Auch kleine Firmen ohne eigenes Sekretariat nehmen diese Unterstützung in Anspruch. Die Aufgaben bestehen unter anderem darin, Anrufe entgegenzunehmen, Termine zu organisieren oder E-Mails zu beantworten.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.

Sie können dabei natürlich nicht ausschließlich von Zuhause aus arbeiten, da Sie auswärts fotografieren. Aber Sie sind nicht an feste Arbeitszeiten gebunden und erledigen mit dem Nachbearbeiten der Fotos und dem Zuordnen der Keywords einen großen Teil in Heimarbeit. Das Beste ist jedoch, dass die Fotos auch nach langer Zeit noch passives Einkommen generieren, ohne dass Sie etwas dafür tun müssen. Und abgesehen von einer guten Kamera und einer geeigneten Bildbearbeitungssoftware fallen keine Anfangsinvestitionen an.
When you sign up for Freshsales, you start with a free 21-day trial. Take this time to try the built-in phone, score leads, send and track your emails, create reports and automate repetitive actions. Yes, you can do all this from a single sales tool, which is also GDPR-compliant. This means you discover your leads safely, better and faster, and you know exactly who’s closer to becoming your next customer.
With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads.  Advertisers bid on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.
Eine weitere Möglichkeit für das Arbeiten von Zuhause, die sich als Nebenverdienst eignet, ist der Test von Produkten. Das geht zum Beispiel über Pinecone. Grundsätzlich sind aber bezahlte Tests eher selten. Dafür können Sie sich beispielsweise bei mysterypanel.de anmelden, wo Sie für geeignete Tests ausgewählt werden. Bei den meisten anderen Portalen geht es jedoch um die Bewertung von gekauften Produkten, wofür Sie Gutscheine oder Prämienpunkte erhalten.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]
In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.[1]
This is the person who has only surface-level knowledge of who you are and what you do. They don’t have time to read every page of your site, and they prefer to stay out of the weeds day to day. Their role is a facilitator of vendor information. They share your content with internal stakeholders, vouch for your services over competitors’ and want to speak with you directly – before looping in their boss.
And the thing is, there are all sorts of unique cross-promotion opportunities available that marketers might miss. Let’s say you’re a running shoe company, for example. The obvious cross-promotion opportunity would be a sports store, right? But you could also partner with a gym or training facility, and target athletes in the places where they spend the most time.
The advertising company sets the terms of an affiliate marketing program. Early on, companies largely paid the cost per click (traffic) or cost per mile (impressions) on banner advertisements. A technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.
At this stage of growth, it's also time to assign dedicated leadership to your content marketing team -- unless you want two dozen people reporting to the CMO. Many organizations hire a Director of Content, VP of Content, Chief Content Officer, or Editor-in-Chief to lead the entire content marketing team. This individual sets the vision for the team, secures budget, hires the right talent, contributes content ideas, solves for growth, and helps coordinate with other leaders across the marketing organization so content marketing doesn't become too siloed.
Over the years, businesses have used many tools for lead management, like the rolodex, contact management software and spreadsheets. But these tools function like a system of record. Sales reps just view their leads using these tools; they don’t get context. And that’s where CRM software (customer relationship management software) fills the void. In a CRM, every lead gets their own profile. This profile contains demographic details, a chronological list of every conversation the lead has had with your business, along with all the data/documents you’ve ever shared with them. And all this is just one part of what CRM software can do.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Good lead management software offers a variety of ways to automate scoring, and manage and route leads based on whatever combination of factors works for your business. From lead qualification criteria and assignment rules to automated reports on pipeline status and sales team performance, today’s lead management systems offer flexibility and scalability to grow with your business. 
Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales.  Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you. To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.

"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.

Ein Stundensatz von 50 bis 70 Euro ist für einen Grafikdesigner durchaus realistisch. Je nach Berufserfahrung kann dieser auch höher liegen. Ein entsprechendes Online-Portfolio kann potenzielle Auftraggeber zusätzlich überzeugen. Aufgaben aus dem Bereich Webdesign können ebenfalls von Grafikdesignern übernommen werden, regelmäßig kümmern sich aber Programmierer um solche Aufträge. 
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