Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.
Attention scarcity is driving a shift from “rented attention” to “owned attention”. Historically, most marketing has been about renting attention other people have built. An example of this would be if you purchased an ad in a magazine or rented a tradeshow booth. But in the noisy, crowded market that today’s buyers live in, rented attention becomes less effective as attention becomes even scarcer. Of course, this is not an either-or proposition; you will ideally use a mix of rented vs. owned attention for your lead generation efforts to be affective.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
Damit sich das Affiliate-Marketing auch lohnt, muss Ihr Blog ein gutes Suchmaschinenranking erreichen. Dafür ist es zum einen wichtig, regelmäßig interessante Artikel zu veröffentlichen. Zum anderen müssen Sie sich um die Suchmaschinenoptimierung (SEO) kümmern. Mit einem guten und umfangreichen Blog können Sie viel Geld verdienen. Dabei zahlt sich die anfängliche Mühe in der Regel aber eher langfristig gesehen aus.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Lead generation is a win-win for both the buyer and seller. Buyers can request information from several businesses that offer the product or service that they are looking for, then the seller is given the opportunity to make its pitch to people who have given their permission. These are some of the hottest leads. Conversion rates on leads received in this way generally have a much higher success rate than cold contacts.
Sales pipelines are only as good as the leads you put into them. Fill your pipeline with quality leads, and it’ll reflect a sales team that’s actively closing deals and generating revenue. Fill the pipe with unqualified leads, and it’ll show sales reps working hard with not much to show for it because the leads are actually nowhere near ready to buy.
In B2B, inbound is the preferred channel of lead generation. The whole process of drawing a lead into doing business with you—by educating first and selling later—matches the B2B business model, where businesses don’t make impulsive purchase decisions. Which is why inbound marketing in B2B takes leads through three levels of the sales funnel: ToFu (top of the funnel), MoFu (middle of the funnel), and Bofu (bottom of the funnel).
Sabrina Müller, geboren 1982 in Berlin, ist inzwischen Mutter von drei Kindern. Eigentlich wollte sie gar nicht so viele Kinder. Nachdem ihre erste Tochter jedoch wirklich pflegeleicht war, haben sich Sabrina und ihr Mann für weitere Kinder entschieden. Konnte ja keiner wissen, dass auf pflegeleicht nicht immer auch wieder pflegeleicht folgt. Nach der ersten Tochter folgten noch ein Mädchen und ein Junge. Ihre Rasselbande füllt Sabrinas Leben derzeit aus. Neben der Betreuung der Kinder engagiert sich Sabrina auch im Kindergarten und näht und bastelt gerne.