Luis es un consultor de Marketing Online que hoy nos va a explicar todos los aspectos del marketing de afiliación. Conoceremos qué es, las figuras que intervienen, las diferentes tipologías que existen, las plataformas y los mejores programas que puedes utilizar. Luis termina con 10 grandes consejos para sacar el mejor partido posible de la Afiliación y porder rentabilizar una página web.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Las ganancias en YouTube y tu oportunidad de ganar dinero desde casa con este tipo de trabajo remoto, dependerá del éxito que logres con tu canal. En esto influyen la temática o nicho que vayas a tratar, las palabras claves que promuevas y la viralidad que logres con tu contenido, así como tu autoridad en la temática, los anunciantes que pagan por aparecer en tus videos, los países donde residen tus suscriptores, etc. 
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.

An e-commerce merchant wanting to reach a wider base of Internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; the more websites or email lists that an affiliate has, the wider his network. The hired affiliate then communicates and promotes the products offered on the e-commerce platform to his network. The affiliate does this by implementing banner ads, text ads, or links on its multiple owned websites or via email to its clientele. Firms use advertisements in the form of articles, videos, and images to draw an audience’s attention to a service or product.
Display advertising - As the term implies, online display advertising deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[30]
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

Now, most affiliate programs have strict terms and conditions on how to generate leads. There are also certain banned methods, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.


For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
As redes sociais podem ser conhecidas por terem postagens leves e engraçadas, mas não só isso. O conteúdo do site pode - e deve! - ser publicado também nelas, com links que vão aumentar o tráfego naturalmente. Isso pode ser feito utilizando resumos do post principal, o início dele ou mesmo completo de vez em quando, para criar uma boa relação com os seguidores das páginas sociais. Outras plataformas incluem não só as redes sociais, aliás, mas outros formatos. Transforme seu conteúdo em vídeo, em podcasts e em imagens - leve-o para todos os lugares, de todas as formas.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[25] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.

As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace. "Everyone has the internet in their pocket all the time, and this changes everything for small businesses" (Cory Capoccia, Forbes).


Debes tener algunos conocimientos y obviamente como es un trabajo desde casa deberás cumplir con ciertos requisitos técnicos en tu casa (buena conexión a Internet, teléfono). Los horarios suelen ser flexibles, y se requiere un alto nivel de responsabilidad. Normalmente, las empresas te darán una formación básica sobre cómo responder llamadas, las respuestas que se deben dar en distintas situaciones.


La comisión por venta depende mucho de la empresa que tenga ese programa de afiliados. Por ejemplo, el programa de afiliados de amazon oscila entre el 5% y 10% de comisión por venta. Esto quiere decir que si yo recomiendo un producto de 100€, podría ganar entre 5 y 10€ cada vez que alguien lo compre gracias a mí. En el caso concreto de amazon, tiene un límite de 10€ como máximo.
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