Do you feel like you’re fighting harder for customers’ business today than ever before? Ever wondered why you feel that way? It’s because customers have more control in today’s as-a-service world. They have more options and you’re one amongst many. Molding your offerings and value propositions to the way our customers buy today is the best way to keep … Continue Reading...
Para la gran mayoría de las páginas web, el número de visitas recibidas es muy importante. No es lo mismo “visitas” que “visitantes”; puesto que un “visitante” puede hacer una vista, cinco, cien, etc. y es lógico pensar que cuántas más visite y más navegue por la web ; es que la página ofrece una calidad de contenido así como una correcta usabilidad y navegación.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual affiliate links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Search engine marketing - Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
Efectivamente, para muchas páginas web (blogs, foros…) es muy importante el número de visitas recibidas para poder mantenerse en línea y en el mercado de internet en el que los ingresos por publicidad son importantes para las páginas web con muchas visitas (más de 1,5 o 2 millones de páginas vistas al mes); y casi inexistente para el resto. Y el tráfico orgánico es sin da alguna un indicador de éxito pues muestra que una página web es representativa, importante y en definitiva generadora de interés. Ello puede atraer a los anunciantes, pues un número importante de visitas es siempre interesante para ellos. De ese tema hablaremos en otra ocasión pues las cosas están cambiando.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.