As redes sociais também constroem os resultados de tráfego no seu site. Sabendo o que é tráfego orgânico, você entendeu que os cliques vem relativamente 'de graça', já que não envolve custo direto. Além dos buscadores, as mídias sociais também representam uma enorme quantidade de cliques em todo tipo de site. Facebook, Twitter, Instagram e outras redes são os locais nos quais os internautas passam a maior parte do seu tempo, e também onde descobrem uma infinidade de conteúdo novo. Ao investir nelas, com posts que podem ser compartilhados facilmente, o alcance do site é triplicado.
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I started a blog which I plan to monetize only through affiliate marketing and my own products, no ads. I’ve been working on building an audience for my blog, for about 1 year and a half, many people think is maybe too much time, but I just want to make sure that I build enough trust with my readers before I start to try to make them buy something.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
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